Social media usage is a regular daily activity for many people in Spain. … Moreover, Twitter is also extremely popular in Spain. The platform is using the English language in order to encourage networking on a global level. There are 8 million registered users of YouTube in Spain.
Instagram was the Spanish users’ favorite social network to follow influencers, with 41 percent of respondents. Facebook followed closely behind, with a share of users that follow influencers on this photo and video sharing platform that reached 40 percent during the same period.
Social media can be used for numerous purposes, such as watching videos, listening to music or getting inspiration from well-known influencers, but just like in the old days, users lean more towards communication, which ranked as the most frequent activity on social platforms in Spain as of 2019.
Is Instagram popular in Spain?
Instagram is increasing its popularity in Spain. In 2020, this platform reached 20 million accounts in the country, more than double the amount reported in 2015.
According to the annual study of social media 2019 by IAB Spain, this country has currently more than 25 million social media users, 85.5% of the population between the ages of 16-65.
Is Snapchat used in Spain?
This statistic shows the annual share of the population that used the application Snapchat in Spain from 2014 to 2016. According to the study, in 2015 more than 10 percent of Spanish Internet users already used Snapchat.
Is there Facebook in Spain?
Facebook: profiles in Spain 2014-2020
The popularity of Facebook in Spain cannot be denied, with the number of users in the country fluctuating above 20 million in the last few years, namely 22 million users in 2019 and 2020.
Despite a tumultuous 2018, Facebook is still the top social network in the United States, with 169.76 million mobile users accessing the Facebook app in September 2019. The company’s other properties Instagram and Facebook Messenger ranked second and third with 121 and 106 million users respectively.
What apps are popular in Spain?
WhatsApp, with more than 70 percent of users, and Facebook, with 41 percent, were the most popular apps among Spanish smartphone users in 2019.